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1. An Overview of Data Protection

General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

Data Collection on Our Website

Who is responsible for the data collection on this website?
The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice found below. We collect several different types of information for various purposes to provide and improve our Service to you. We as the data controller (i.e., an organization that determines the purposes and means of the processing of personal data) use a third-party, Mailerlite, as our data processor. You can read more about Mailerlite’s Data Security Statement.

How do we collect your data?
Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Cookies and Usage Data

Usage Data

We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

Heart-Based Medicine (“us”, “we”, or “our”) uses cookies on the hearbasedmedicine.org website (the “Service”). By using the Service, you consent to the use of cookies. Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies. This Cookies Policy  for Heart-Based Medicine is managed by the Cookies Policy Generator
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You can learn more about cookies and the following third-party websites:

Facebook pixels and custom audiences are used to deliver targeted advertisements to web visitors via Facebook based on email addresses that we have collected. This pixel is incorporated into each of our web pages and records information about your browsing session. This information could include pages visited, time spent on page, and if an action was taken on a page. In accordance with Facebook’s Data Use and ad preferences found: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.
Any contact or personal information will only be used to be in contact with you. It will be stored in a Customer Relation Software and not shared with third parties without your explicit permission. Any other information you provide via forms embedded in the website will be collected in the respective database directly linked to our website. Any such information can be part of personal communication with you. It may inform the statistics of the Heart-Based Medicine movement, or be used for research purposes. Any use of the information you provided be fully anonymized and protect your privacy.

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used (such as LinkedIn, Facebook, or Google AdWords). These are used to serve advertisements that may be of interest to you on other websites. For more information and the ability to control your preferences, please visit the advertising settings for these specific platforms. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics

  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities. If at anytime you wish to revoke our access to your data, you can choose to unsubscribe from receiving content from us or you may reach out to us at contact@heartbasedmedicine.org.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy. If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens. Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:
Heart-Based Medicine Foundation
Güterstraße 154
4053 Basel / Switzerland
Email: contact@heartbasedmedicine.org
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data protection legislation is the data protection officer of Switzerland.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar. If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has been processed. You also have the right to have this data corrected, blocked or deleted. You can contact us at any time using the address given in our legal notice if you have further questions on the topic of personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice requirements with regard to sending promotional and informational materials not expressly requested. The website operator reserves the right to take specific legal action if unsolicited advertising material, such as email spam, is received.

3. Data collection on our website

WordPress Cookies

About WordPress Cookies: https://wordpress.org/about/privacy/cookies/
Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.
Cookies which are necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping cart) are stored pursuant to Swiss law and regulations. The website operator has a legitimate interest in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources. The basis for data processing is Swiss law and regulations which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

Contact Form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission. We will, therefore, process any data you enter onto the contact form only with your consent pursuant to Swiss law and regulations. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed. We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

Registration on this website

You can register on our website in order to access additional functions offered here. The input data will only be used for the purpose of using the respective site or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject your registration. To inform you about important changes such as those within the scope of our site or technical changes, we will use the email address specified during registration. We will process the data provided during registration only based on your consent pursuant to Swiss law and regulations. You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed. We will continue to store the data collected during registration for as long as you remain registered on our website. Statutory retention periods remain unaffected.

4. Newsletter

Newsletter data

If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties. We will, therefore, process any data you enter onto the contact form only with your consent pursuant to Swiss law and regulations. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive your request may still be legally processed. The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

5. Plugins and tools

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.
If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Swiss law and regulations.
Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

TRADEMARK USAGE RULES – for protection of your trademark

A trademark is a word, phrase, symbol or design or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.

The Heart-Based Medicine logo represents the Heart-Based Medicine organizations collectively. For marketing activities, we will put the Heart-Based Medicine logo on marketing documents, web pages, etc. without identifying which company is using it.

The Heart-Based Medicine companies use the Heart-Based Medicine brand for products, services, licenses, certifications, the “system”, etc. When the term “Heart-Based Medicine”  is used for these branded items, combine it with a noun to clarify:

Examples: Heart-Based Medicine programs cover a wide variety of topics. Practice the Heart-Based Medicine Techniques  every day. Note: when using “technique” with a registered trademark, capitalize it, in-house preference.

  1. ALWAYS use a trademark as an adjective, accompanied by an APPROPRIATE noun.

The integrity of a trademark requires that you do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen. Do not abbreviate a trademark. Do not use a trademark as a verb. Do not use a trademark as a noun. Never use a “plural” form of a trademark.

  1. ALWAYS use the proper spelling and the proper trademark symbol

The trademark symbol ™ and the registered trademark symbol ® are best shown in superscript or subscript. If the symbols or superscript are not available, such as in email communications, use parentheses, e.g., (TM) or (R). The general rule is to use the symbol the first time the mark is used in both the title and the content of a document, email or web pages. The overall website(s) will have a Heart Based Medicine Trademark Guidelines page.

This page is  a list of all of the registered ® and owned but not registered ™ trademarks.

  1. ALWAYS use trademarks and brand names in the ways they were intended to be used.

Trademarks and brand names exist to identify the source of specific products or services as determined by the owner and they should not be used otherwise. Consequently, the source of the product or service must be identified through use of acknowledgments (attributions) in any document produced by a third party that uses any of the Heart-Based Medicine companies’ trademarks. An attribution statement in a document is usually in a small font size, at the end or on the copyright page at the beginning:

Heart-Based Medicine is a registered trademark of the Heart-Based Medicine Foundation.

The same rules as above apply to trademarks owned by third parties.

Heart-Based Medicine Trademarks

Official Trademarks – Registered or applied

Heart-Based Medicine ™

Switzerland 2018

Europe 2018

USA 2018

COPYRIGHT

Contents and compilations published on these websites by the providers are subject to Swiss copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Any downloading or otherwise copying from Heart-Based Medicine Website will not transfer title to any software or material to you. Downloads and copies of these websites are permitted for private use only. You may not reproduce (in whole or in part), transmit (by electronic means or otherwise), modify, link into or use Heart-Based Medicine Website or its contents for any commercial purpose without permission of the originator. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed or corrected immediately.

NO RELIANCE

While Heart-Based Medicine uses reasonable efforts to obtain information from sources which it believes to be reliable, Heart-Based Medicine makes no representation that the information or opinions contained on Heart-Based Medicine website is accurate, reliable or complete. The information and opinions contained in Heart-Based Medicine Website are provided for personal use and informational purposes only and are subject to change without notice. Nothing contained on the Heart-Based Medicine Website constitutes advice nor is to be relied on in making any medical or other decisions. You should obtain relevant and specific professional advice before making any decisions related to the content of the Heart-Based Medicine Website

NO WARRANTY

The information and opinions contained on the Heart-Based Medicine Website is provided without any warranty of any kind.

LIMITATIONS OF LIABILITY

In no event, including (without limitation) negligence, will Heart-Based Medicine be liable for any loss or damage of any kind, including (without limitation) any direct, special indirect or consequential damages, even if expressly advised of the possibility of such damages, arising out of or in connection with the access of, use of, performance of, browsing in or linking to the Heart-Based Medicine Website.

LIABILITY FOR LINKS

Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents. The Heart-Based Medicine Website does not endorse or accept any responsibility for the content of linked websites nor the products, services or other items offered through linked websites. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. If you notice any violations of law related to linked websites, please inform us. Such links will be removed immediately at the time we get knowledge of them.

LOCAL LEGAL RESTRICTIONS

The Heart-Based Medicine Website is not directed to any person in any jurisdiction where (by reason of that person’s nationality, residence or otherwise) the publication or availability of Heart-Based Medicine Website is prohibited. Persons in respect of whom such prohibitions apply must not access the Heart-Based Medicine Website.

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